The DNA® dream becomes alive when every throttle twist delivers the amazing feeling of joy and freedom that no dynamometer can measure. Its the experience of pure satisfaction, coming from total harmony of man and machine. This is DNA®s human oriented vision, the foundation that supports a solid corporate structure. Each product is a sealed contract with every rider, for life lasting quality and high performance, for the rider, their bike and the environment. But above all, inside every DNA® box, lives more than a high performance product: DNA® comes with the passion of dedicated motorcycle enthusiasts and the friendly companionship that is so unique among our community. DNA® High Performance Filters are made to transform air into power, the power to smile every time you twist the throttle!
Power by quality you can trust.
We, at DNA® proudly introduce a filter that can last the life of the vehicle. Strict quality control for construction materials, chosen only by their highest quality, are some of the factors that allow us to offer a Lifetime Warranty!
Power by the best materials for the job.
High performance, starts from using the best materials available that meet the high DNA® standards. High tensile strength, high temperature and UV radiation resistance properties, is a must for our materials.
Power by the best materials for the environment.
We call it "Advanced Environment Friendly Engineering",. We use Eco friendly materials, like our 100% organic cotton instead of paper or synthetic foam.
Power by design.
Hi-tech, precision CAD design (computer aided design) CAM (co ure sealing and easy filter installation, are some of the features that make every DNA® the best air filter money can buy.
Power by controlled unique manufacturing processes.
CNC machining, In-House tooling manufacturing, industrial automation robotic production systems etc, combined with our attention to detail and continuous quality control, ensures that each and every DNA® is a product of Advanced Air Filter Engineering.
Power by State-Of-Art testing evaluating methods.
Air box Reverse Engineering using Faro Microscribe 3D Arms. CAAFT (computer aided air flow testing). Extensive In-House dyno testing on every single product.
Power by performance.
DNA® increased air flow means increased engine power torque: up to +12 hp increase (common for some applications), resulting in crisp throttle response and better control. Translate this as increased dynamic safety that you will discover from the very first moment that you will use our products.
Power by engine protection efficiency.
Search no more for the best combination of power & protection! DNA® High Performance Air Filters, "trap", all the dust particles that flow towards the filter, even the very fine ones (down to 5 microns), guaranteeing that the only thing that passes the filter is just clean fresh air!
The Power of a World Champion.
DNA® lives where ever high performance is a winning element. We have the will, the product, the custom solutions and the experience to excel in the toughest testing environment: motorsports! Inside every DNA® filter breathes a World champion!
Power by non-stop research innovation.
DNA® is constantly on the move looking for new frontiers, searching and testing new materials and manufacturing processes,
to keep efficiency, power protection on the highest levels, to be always one step ahead: he standard for high performance air filters.
Power by being "Green", without any compromise in performance.
Besides the presence of environment friendly materials and the fact that you will never have to throw away our filter, the overall DNA® performance properties, translates to lower emissions and better fuel economy! These are the results of a healthier, cleaner operating engine, under all driving conditions, without forgetting to mention the safety aspects that come with this improved engine performance. Of course all these mean hat using a DNA® filter you get more out of your vehicle: Increased power delivery cost efficient use!
Power by being one of you, sharing in the same passion of motorcycles!
We are coming closer to you every day. On a motorcycle, riding our favorite roads, beyond the tar or at the racetracks around the world.
Its a dirty job but somebody has to do it! Find out how a DNA® High Performance Filter works to protect your engine efficiently, without compromising performance!
Human "technology", inspiration!
The "technology", that our DNA® filter uses to clean the air is surprisingly common to all of us. It is part of our body; we use it constantly to stay alive! It is part of the Human respiratory system that filters the air we inhale! Tiny moistened hairs called ciliaprotect the nasal passageways
and other parts of the respiratory tract, filtering out dust and other particles that enter the nose with the breathed air. The DNA® filtering cotton media is exactly that, millions of tiny fibers that are oiled! This "hairy hybrid", as we call it, is a genius combination of cotton fibers per square millimeter. The Tex & Thread, of this unique cotton, is a result of intensive research and testing, by DNA®s development engineers. The "hairy hybrid", impregnated with DNA®s special filter oil, is transformed into the remarkable DNA® media that provides very high filtering efficiency and extremely high flow rates.
1.0 AIR BOX INTAKE: Dirty and turbulent air enters the filter.
2.0 DNA®s next generation multi layer cotton gauze, oil impregnated media.
3.0 Dirt trapped at outside layers of the filter.
4.0 Special oil produces static charge to the cotton media.
5.0 Epoxy coated Marine grade aluminum wire mesh.
6.0 ENGINE INTAKE: High performance achieved by the increased & cleaned smooth air stream entering the throttle body or carburetor.
Trap "enemies", by static charge!
We designed the DNA® filter to acquire a positive static charge as the air passes through the pleated and oiled filter media. This weak static charge very effectively "pulls", on the the debris and dust contaminants in the airflow. Remember in science class at school, the pen rubbed a
gainst wool that can attract small bits of paper, experiment? This is exactly what happens, as air flows through the filter, debris even as small as 5 microns will change course and stick onto the fibers, even if the "holes", between the fibers were as large as 150 microns! This layer of debris on the fibers will then absorb some oil, get statically charged and becomes part of the filtering media! And guess what, it will start attracting new debris assisting the cotton media in its filtration chore! Finally debris will continue building up on the surface of the filter, as air passes through, until it is totally covered (see next page photos).
Extreme testing environment.
Our filters have being successfully tested even in the harshest environment during the DAKAR Rally! Through Argentina, up to the Andes, and down to the Atacama Desert in Chile. The dreadful "Fesh- Fesh",(Guadal) fine powder desert sand of the Atacama Desert, was successfully kept out of the race engines, outperforming foam filters! while using less filters used in total. So the myth is busted, the DNA® filters can successfully be used in any environment, on and off the road, in the desert or the outback, DNA® will be there to protect you.
Here comes increased torque & power.
The DNA® filter will also smoothen out the air flow stream, as it passes through the filter, reducing turbulence and sending smooth clean & fresh air towards the engine intake, increasing torque and power. In addition to high air flow, smooth and unified air flow is very important and explained when we see a decrease in power output dyno testing a bike or car "without", a filter as the circulation of air in the air box is disturbed and the result is turbulence and low power output.